There is a growing need to protect products of all kinds from illicit imitation and counterfeiting.
Particularly affected are the clothing and accessories sector, especially brands that offer high-quality products.
The phenomenon of counterfeiting, which is increasingly on the rise, seriously harms businesses. The estimated turnover in Italy regarding counterfeit goods and products is around 7.8 billion euros a year, about 60 percent of which is in the clothing and accessories sectors.
Confirma stands at the forefront of countering this phenomenon, supporting companies and quality.
Confirma presents a highly innovative system. Applied to various materials and substrates of use, it enables secure and reliable recognition of a product's title, ownership and affiliation.
Confirma is applicable at various stages of the production and distribution chain. From creation to processing to distribution and sale of fabrics, garments and accessories.
Unlike labels that use holograms, watermarks and microchips, Confirma offers more versatility and better security guarantees.
Confirma is a fully effective identification system in the authentication function, easy to apply, once applied it is invisible to the human eye even after all the processing steps and is basically immovable.
In addition, Confirma is also user-friendly for the buyer, as thanks to simple devices (sound or optical detector), they will be able to very easily and quickly verify that the product is original and not counterfeit.